VP Paid Media

Role Description The Vice President, Paid Media, is the senior-most Paid Media leader at Kanahoma, responsible for the strategic direction, performance, and continuous evolution of the agency's Paid Media practice. Reporting directly to the SVP, Marketing, the VP, Paid Media fully owns the Paid Media product, from strategy and team leadership to execution quality and partner outcomes. This leader, who will define what Kanahoma's paid media product and team become, bringing a strong point of view on will define what it becomes, bringing a strong point of view on attribution, the future of search, and creative strategy in a world where paid media will look fundamentally different in five years. This individual directly manages the Paid Media team, drives year-over-year enrollment growth across the partner portfolio, actively contributes to agency operations and new business development, and leads the integration of AI tools and emerging technologies to keep Kanahoma at the forefront of performance marketing. Role Responsibilities Own Paid Media as a Product Serve as the Paid Media product owner, defining and evolving product strategy, standards, and vision in collaboration with the SVP, Marketing Translate agency-level strategy into actionable paid media frameworks, processes, and playbooks, leveraging AI tools to accelerate development and improve consistency Partner with the Accounts team on upsells and partner renewals, identifying and championing opportunities to expand Paid Media scope Represent the Paid Media team in partner pitches and AOR conversations Collaborate with the SVP, Marketing on SOW development, resource planning, and new business pipeline Build & Lead A Best-in-Class Paid Media Team Directly manage Sr. Directors and Directors of Paid Media, serving as the primary leadership layer for the full Paid Media team Lead by example; take ownership and execute with a sense of urgency "Yes, but" Culture - always presenting solutions when tasked with an oppo…

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