Trafilea · Remote
Sr Data Analyst (Retention Focus)
About this role
What You'll DoAnalyze & Uncover Insights- Conduct deep-dive analyses on retention, repeat rate, churn, cohorts, LTV, and lifecycle KPIs - Analyze customer behavior across the funnel (first purchase → repeat → loyal customer) - Perform exploratory data analysis (EDA) to answer ad-hoc retention and lifecycle questions - Identify drivers of churn and loyalty, delivering root-cause analysis with actionable recommendations Model & Predict- Build and maintain cohort-based and predictive models (churn prediction, LTV forecasting) - Design and analyze A/B tests and lifecycle experiments (email, SMS, loyalty, offers, timing) - Support incrementality measurement for retention initiatives and CRM campaigns - Apply regression and time-series models to forecast retention and repeat revenue trends Automate & Scale- Create Python/SQL scripts to automate recurring retention and cohort reporting - Build scalable data pipelines for customer lifecycle metrics - Develop QA processes to ensure accuracy and consistency in customer-level data Partner with the Business- Translate retention and lifecycle business questions into technical analyses - Present insights clearly to non-technical stakeholders (CRM, Marketing, Growth, Finance) - Collaborate with BI, Growth, and Lifecycle teams to define metrics and dashboards - Proactively surface insights that improve customer experience and long-term value Share Knowledge- Document retention methodologies, analyses, and models - Mentor junior analysts on lifecycle analytics best practices - Help establish analytical standards for retention and customer insights Why TrafileaWe're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
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