Cricut · Remote
Channel Marketing Manager - North America
About this role
Key Responsibilities: - Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives - Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals - Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
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